ÿþ<html> <head> <title>101111</title> </head> <body bgcolor=white lang=EN-US link=blue vlink=purple jquery1317062045656=51 jquery1314040676640=38 jquery1310673821218=38 jquery1302820379546=34 jquery1295466635843=45 jquery1290026324917=48 jquery1285362686734=41 jquery1285355562531=42 jquery1287180298468=43 jquery1283467321765=46 jquery1283454571968=29 jquery1279907695906=94 jquery1278710090671=46 jquery1277855881984=43 jquery1277837058312=44 jquery1276109412499=37 jquery1276106122452=40 jquery1276023222312=44 jquery1276120003093=39 jquery1277853670078=46 jquery1278092017339=46 jquery1278101410153=47 jquery1279048986906=42 jquery1279058487281=43 jquery1279832665046=83 jquery1280173031435=41 jquery1280180957357=40 jquery1275513481312=43 jquery1273189794953=40 jquery1273181562968=47 jquery1272922427796=64 jquery1271878266375=39 jquery1271447667000=66 jquery1261593501593=61 jquery1270058053997=51 jquery1269462703295=55 jquery1268864184934=49 jquery1267818517168=48 jquery1267730564015=74 jquery1267126806318=59 jquery1267053178125=70 jquery1263241996750=71 jquery1262647041828=49 jquery1262636384500=63 jquery1262646079953=42 jquery1262647495031=52 jquery1266957598484=70 jquery1267126181836=51 jquery1267655479656=79 jquery1267659345703=83 jquery1267750940390=47 jquery1268678464562=68 jquery1268691448015=48 jquery1269041411250=73 jquery1269980722062=67 jquery1270074073937=48 jquery1271710387984=49 jquery1271963664478=38 jquery1272999021031=40 jquery1273017484000=41 jquery1274476354343=69 jquery1274478900015=38 jquery1274479164140=46 jquery1275520110640=48 jquery1275604639968=39 jquery1291316496938=43 jquery1297366994578=42 jquery1307665027140=33 jquery1307665642203=32 jquery1310679188718=35 jquery1316632767687=52 jquery1318367912250=45 jquery1318367912250=45> <body bgcolor="#FFFFFF" class="Normal"> <div class=WordSection1> <div align=center> <table border=0 cellpadding=0 width=740> <tr> <td width=800 class="Normal"><p><b><i><span style='font-size:18.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'><img width=731 height=100 id="_x0000_i1025" src="http://www.rbgsocal.com/rogersreport/rrbanner.gif" title="" complete=complete></span></i></b></p> <p align=center style='text-align:center'><span style='font-family:"Arial","sans-serif";"Times New Roman"'>&nbsp;<img width=292 height=40 id="_x0000_i1026" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/150263/56a67377af6b5c58e44b1a1d67fd4a3a/image/gif" title="" complete=complete></span></p> <p align=center style='text-align:center'><span style='font-size:24.0pt;font-family:"Arial","sans-serif";"Times New Roman";color:red'>Blue Shield Requires 2012 <br> Forms for New and Renewing Business<br> </span><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:red'>(For January 1, 2012 Business)<br> </span><span style='font-size:18.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; &quot;Times New Roman&quot;'>&nbsp;</span></p> <p><strong><span style='font-size:18.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>Make sure you re geared up to run smoothly in 2012!</span></strong></p> <p><br> <strong><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>2012 Small Group forms are now available for new and renewing Blue Shield business</span></strong><span style='font-size:13.5pt;font-family:"Arial","sans-serif";"Times New Roman";color:black'> </span></p> <p><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>Updated 2012 forms are now online and must be used for new and renewing business with a January 1, 2012 effective date. You can </span><span style='font-size:13.5pt;"Times New Roman";color:black'><a href="http://www.blueshieldca.com/producer/smallgroups/enroll/"><span style='font-family:"Arial","sans-serif"'>download</span></a></span><span style='font-size:13.5pt;font-family:"Arial","sans-serif";"Times New Roman";color:black'> the 2012 forms on Producer Connection. </span></p> <p><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>Important: If you use a 2011 form for new or renewing business we will return it. </span></p> <p><strong><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>2011 Small Group forms should be used to make changes for groups that have not yet renewed for 2012 </span></strong></p> <p><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>For the rest of this year please continue to use 2011 forms for existing business. You can </span><span style='font-size:13.5pt;color:black'><a href="http://www.blueshieldca.com/producer/smallgroups/helpclients/"><span style='font-family:"Arial","sans-serif"'>download</span></a></span><span style='font-size:13.5pt;font-family:"Arial","sans-serif";"Times New Roman";color:black'> the 2011 forms from Producer Connection. </span></p> <p><span style='font-size:13.5pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black'>If you have any questions about our plans, please contact your&nbsp;RBG representative.</span></p> <p>&nbsp;</p> </td> </tr> <tr> <td valign=top class="Normal"><div align=center style='text-align:center'><span style='font-family:"Arial","sans-serif";"Times New Roman"'> <hr size=2 width="100%" align=center> </span></div> <p align=center style='text-align:center'><span style='font-family:"Arial","sans-serif"'>&nbsp;<img border=0 width=514 height=29 id="_x0000_i1028" src="https://app.icontact.com/icp/loadimage.php/mogile/150263/0851081d0583caf0f6637202ebc48b94/image/gif" title="" complete=complete></span></p> <div align=center style='text-align:center'><span style='font-family:"Arial","sans-serif";"Times New Roman"'> <hr size=2 width="100%" align=center> </span></div></td> </tr> <tr> <td class="Normal"><p align=center style='text-align:center'><span style='font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:navy'><img border=0 width=600 height=65 id="_x0000_i1030" src="http://www.rbgsocal.com/images/phonefax.jpg" title="" complete=complete><br> </span><span style='color:navy'><a href="mailto:quotes@rbgsocal.com"><strong><span style='font-size:13.5pt;font-family:"Arial","sans-serif"'><shape style="width: 105.75pt; height: 29.25pt;" id="_x0000_i1030" alt="" type="#_x0000_t75"><imagedata o:href="cid:image004.gif@01C917EB.60D03120" src="file:///C:%5CDOCUME%7E1%5CJames%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image004.gif">e-mail us!</span></strong></a></span><span style='font-family:"Arial","sans-serif";color:navy'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href="http://www.rbgsocal.com/"><strong><span style='font-size:13.5pt;font-family:"Arial","sans-serif"'><shape style="width: 110.25pt; height: 29.25pt;" id="_x0000_i1031" alt="" type="#_x0000_t75"><imagedata o:href="cid:image005.gif@01C917EB.60D03120" src="file:///C:%5CDOCUME%7E1%5CJames%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image005.gif">visit us online!</span></strong></a></p> <div align=center style='text-align:center'><span style='font-family:"Arial","sans-serif";"Times New Roman"'> <hr size=2 width="100%" align=center> </span></div> <p><span style='font-size:7.5pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;; '>Some documents in this eBroadcast may be presented in standard PDF format. To view these documents you will need Adobe Acrobat Reader installed on your computer. Acrobat Reader is free of charge. If you do not have Adobe Acrobat Reader installed on your computer, click the icon below to download it.</span></p></td> </tr> </table> </div> </div> </body> </html>